
October 20, 2026
Jennifer Helman, Policy and Engagement Manager with the Recycling Council of British Columbia (RCBC), joined us to speak about plastics, recycling, and the circular economy. Founded in 1974, RCBC is Canada’s longest-standing recycling council and provides practical information on waste reduction, reuse, and responsible recycling.
Jennifer explained that a circular economy is designed to keep materials in use for as long as possible, with reducing and reusing taking priority over recycling. She also discussed the growing concern around microplastics, which can come from synthetic clothing, vehicle tires, and the breakdown of larger plastic products, eventually making their way into waterways and the food chain.













